With an estimated 1 in 15 beers sold now considered to be alcohol-free and 32% of new product launches in the brewing category in 2019 coming from alcohol-free beer, it is one of the fastest growing trends in the beverage industry.
With the market projected to be worth £25 billion by 2024 and 60 million hectolitres brewed and sold last year brewers are constantly looking for solutions to create highly drinkable and session-able alcohol-free beers.
Convenience-consumption is the top positioning for alcohol-free beer launches tracked from 2015H1 to 2016H1 and also in the leading region, Europe.
Convenience-consumption is also dominantly leading the positionings of alcoholic beer launches tracked from 2015H1 to 2016H1, followed by ethical-packaging.
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