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TRENDS IN: ALCOHOL-FREE

With an estimated 1 in 15 beers sold now considered to be alcohol-free and 32% of new product launches in the brewing category in 2019 coming from alcohol-free beer, it is one of the fastest growing trends in the beverage industry.

ALCOHOL FREE

Market Trends

With the market projected to be worth £25 billion by 2024 and 60 million hectolitres brewed and sold last year brewers are constantly looking for solutions to create highly drinkable and session-able alcohol-free beers.

Convenience-consumption is the top positioning for alcohol-free beer launches tracked from 2015H1 to 2016H1 and also in the leading region, Europe.

Convenience-consumption is also dominantly leading the positionings of alcoholic beer launches tracked from 2015H1 to 2016H1, followed by ethical-packaging.

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PureMalt TV

Through this channel we create and circulate interesting and engaging content. Enjoy our alcohol free webinars or short videos all available here.

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Instant Innovation 0.00% Webinar

View our alcohol-free webinar for our insights on the Alcohol-Free trend and for a tasting demonstration of our relevant products available in the Alcohol-Free market.

Brewdog Taste Test
Budweiser Taste Test
Peroni Taste Test
Becks Taste Test
Stella Taste Test
PureMalt TV
Alcohol-Free Products
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0.00% BEER CONCENTRATE

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CRYSTAL MALT PERFECTION

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LIFE WOULD BE BORING WITHOUT COMPLEXITY

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COST EFFECTIVE COLOUR

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IT'S ALL ABOUT THE COLOUR

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INTENSE DARK COLOUR

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All Alcohol-Free Products
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Beer Style Wheel
Beer style wheel

Why not get a head start with our Beer Style Wheel?

Similar to our Malt Flavour Wheel, this useful resource will help with understanding the correlation between colour/flavour and beer styles.
Use the wheel to:
  • Identify new beer styles
  • Understand colour ranges
  • Develop new recipes
We hope you find it useful!
Download
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